26 - 28 June 2019
Marina Bay Sands
& Suntec Singapore

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Comms Xchange

Comms Xchange

18 & 20th June 2019 | 10.00am to 3.00pm
NXTAsia Stage, Level 5, Sands Expo and Convention Centre

 

Select Day:  18 June    |    20 June

18th June 2019
Theme: AI and Emerging Tech

Timing Session
10am to 10.45am Emerging technologies and the future of communications
Emerging tech such as AI and blockchain have found their way into almost every industry, including the communications industry. The emergence of these technologies offer benefits too valuable for communicators to ignore. The session will aim to explore how these new technologies are disrupting the world of Comms and whether it will help make communication practitioners better, or marginalize them


11am to 11.45am Communicating in the era of fake news
The proliferation of social media channels and digital platforms has given rise to the menace of fake news and as countries struggle with how to best address this phenomena, what is the role of marketers and communicators, the traditional broker of news and information. The session explores the art of communication in the era of fake news and the imperatives for communicators.


12pm to 12.45pm When too much technology becomes a bad thing
Technology changes at a rapid pace and what once consumers barely even imagined, today they barely even notice. The session looks at the technological trends shaping the way we build and maintain corporate reputation and what brands need to understand in the age of digital communications.


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