26 - 28 June 2019
Marina Bay Sands
& Suntec Singapore
18 & 20th June 2019 | 10.00am to 3.00pm
NXTAsia Stage, Level 5, Sands Expo and Convention Centre
19th June 2019 | 10.00am to 3.00pm
IICSG Business Theater, Level 5, Sands Expo and Convention Centre
19th June 2019
|10am to 10.45am||Let’s talk cybersecurity
Technology continues to revolutionize the way we live and conduct business, but it has also made our information more vulnerable. To survive in the digital age, organizations must have a robust crisis communications protocol in place because a data security incident is not an “if” but “when”. This session will uncover the key tenets for an effective response in the event of a data breach and shed light on best practices for navigating the complex digital communications landscape of today.
|11am to 11.45am||B2B story telling: Communications and content
Customer engagement is about making an emotional connection, but how do we do it with a subject as abstract as cybersecurity? The session will explore the need for authenticity in communication, which requires human-to-human-connection rather than human-to-product-connection, offering tips on how brands can shift the conversation from products to real experiences.
|11.45am to 2pm||Lunch|
|2pm to 2.45pm||Marketing in the new age of media
The media landscape has changed remarkably with the advent of digital and social channels. Almost everyone with an internet connection can be an influencer now and brands understand how important it is to engage with influencers. So what exactly is influencer and advocate marketing? Which strategy is right for the brand? The session will shed light on influencer marketing and how brands can strategize influencer engagement to help add value and drive awareness for themselves.
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