26 - 28 June 2019
Marina Bay Sands
& Suntec Singapore
18 & 20th June 2019 | 10.00am to 3.00pm
NXTAsia Stage, Level 5, Sands Expo and Convention Centre
19th June 2019 | 10.00am to 3.00pm
IICSG Business Theater, Level 5, Sands Expo and Convention Centre
20th June 2019
|10am to 10.45am||Communicating in the smart city
As smart cities development heat up across the world, it is changing the way citizens engage with their governments and with organizations in general. In the age of 5G and IoT, how can marketers take advantage the proliferation of smart devices to reach more people and drive deeper engagement? The session will take a look at next generation marketing (visual/visual story telling) in the age of smart cities and how brands can up the ante on their engagement with customers.
|11am to 11.45am||Data-driven story telling
As organizations struggle to make sense of the data deluge, it is important for communication practitioners and marketers to understand that big data can be harnessed for more effective brand engagement. The session will take a look at data-driven campaigns and how that has shaped the way brands tell their stories to deepened engagements with their target audience
|11.45am to 2pm||Lunch|
|2pm to 2.45pm||360-storytelling: When the lines between communications, marketing, digital and social blurs
An inside look at how industry forces have driven the integration of advertising, media and PR brands and how this is changing the way entire campaigns are run.
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