Asif Aziz

Chief Commercial Officer at Jazz

Asif is Chief Commercial Officer of Jazz, Pakistan’s leading telecom operator with over 60 million subscribers.

Asif led the rebrand of Mobilink to JAZZ, which was a more customer focused brand. He was then instrumental in the merger of Jazz and Warid, having successfully transferred the brand equity of Warid to build a new, reinvigorated Jazz brand.

Asif has over 27 years of experience in telecom organisations across Europe, Africa and Middle East. He is a specialist in launching services in technologically challenged & emerging markets.  

Asif is a British national, with master’s degree in business Administration from Ashridge Management School, UK. Additionally, Asif is a Chartered Marketer having gained his certification in 1997. He is a global citizen having lived in multiple countries. He is fluent in English, Urdu and has a basic proficiency of Arabic and French.