Adam Etherington

Principal Analyst, Digital Enterprise Services at Omdia

Adam is part of Omdia’s digital enterprise services practice, covering telecommunications service providers, consulting, systems integrators, and managed services providers across cloud, cybersecurity, and emerging B2B managed services. His experience includes strategic planning, market intelligence, product management, business development, and operations roles at some of the world’s largest service providers.

Adam joined Omdia in 2020, having spent more than two decades at some of the world’s largest telecoms and IT services vendors performing various roles across IT pre-sales, business development, market and competitor intelligence, product marketing, strategic planning, and corporate strategy. Adam is passionate about bringing clear insights to help enterprises and service providers understand and leverage business outcomes enabled by information technology.