Maxine Adam

Head of Strategic Enterprise Europe Network at InnovateUK

Maxine is a specialist in the design and development of high growth SME business support programmes. She is the co-developer and programme lead for the Scale Up Pilot and in her role as Head of Strategic Development Enterprise Europe Network, she leads the national consortium for England, Northern Ireland and Wales and Horizon2020 Innovation services, on behalf of Innovate UK and the partners.

Maxine has practical experience of scaling up businesses. She has 20 years’ experience in the private sector, both as a co-founder and director of a successful media publishing company, and as director of a family automotive retail business, where she drove the expansion, acquisition strategy and eventual sale of the business.

A specialist mobilizing networks and connectivity across the public and private sectors on behalf of high growth potential and innovative companies in the UK and Europe, her experience also encompasses front-line delivery as a consultant and as an organisational and high growth coach.