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Muhammad Asim Farooq
Assistant Director Retail Payments at Telenor Bank

Profile

Muhammad Asim Farooq is a seasoned Mobile Financial Services expert with specialization in Retail QR Payments. He is an industry pioneer in introducing QR based Digital Payments in Pakistan. He is product owner of Easypaisa’s Proprietary QR, a brand of Telenor Micro finance Bank which is jointly owned by Telenor Group and ANT Financials. In his leadership, Easypaisa QR Payments have gained 80% Market Share in Pakistan. Asim is also leading CEOs Partnership Program Pakistan Chapter, a global financial inclusion initiative of UNSGSA (UN Secretary-General’s Special Advocate for Inclusive Finance for Development).

He is a qualified Service Designer with a demonstrated history of working in telecommunication and Mobile Financial Services. He is one of the few professional service designers in Pakistan leading a product team in Fin-tech environment. He is an expert of Agile Product Development, CX Analytics, Customer Lifecycle Management and Customer Journey Design.

Asim is Six Sigma Yellow Belt with certifications in Project Management, International Marketing, Consumer Psychology, Design Thinking and Gamification.