Double's patented (US and China) technologies enable video audiences on-demand access to actionable and relevant data. By connecting viewers with relevant information and enabling them to share it, we provide additional value to the viewing experience. Simultaneously, we are providing content owners measurable insights into how audiences interact with their video (and creating additional revenue streams for them).  Specifically, the Double platform enables content owners to pair interactive tags and Chapters with their video content - all of which are interactive, informative and social/shareable. Double tracks and measures consumer interaction with each of your videos interactive elements. Which tags are performing (which aren't). How many times have your Videos, Chapters or Tags been shared? What is click or click-through rate? Double has the answers with our easy to understand statistics tools.