Contributed by: : Deepanshu Rustagi, Business Development Manager, at Interra Systems

The proliferation of video streaming apps will pervade every type of business, including media and entertainment, enterprise, healthcare, and education. Live streaming platforms will be the future of many business sectors, especially in light of the COVID-19 global health pandemic. Along the same line, collaboration tools that enable a real face-to-face experience will be increasingly popular. The spikes we’ve seen in video streaming are putting an additional load on infrastructure. Quality checking and monitoring tools that provide visibility and troubleshooting of streams will continue to be critical to delivering an exceptional quality of experience (QoE) across all screens, especially for providers that have recently launched streaming apps. 

As a consequence of interconnectivity, content creators and distributors will see a growing demand for more unique content. They need a simple way to prepare content for global audience consumption. Many companies are already automating their QC and monitoring workflows in order to assure efficiency and economy of operations while maintaining a high level of quality. We expect that trend will continue and that the cloud will play vital role in helping content creators and distributors keep pace with the rising volume of global content.

AI-driven technologies will be used more and more by businesses to classify and ultimately monetize content. AI and machine learning are already solving complex problems like identification of lip sync issues and facial recognition, as well as for collecting metadata. Using advanced AI models for data analytics, content creators can gain important insights into media consumption behavior, as well as obtain real-time feedback about what’s happening in the delivery chain and about the QoE that is being delivered to end-users. All this help content creators to effectively enhance the end-user experience.

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This opinion editorial is contributed by Interra Systems, a BroadcastAsia exhibitor, part of ConnecTechAsia. Register now to visit their booth and others, 29 Sep - 1 Oct 2020.