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June 8-10, 2022
Singapore EXPO

WHY INTERCONNECTION IS BECOMING MORE IMPORTANT TO BUSINESSES IN ASIA

Whether you are a national business with sites across Singapore, a global enterprise with operations in multiple markets, or a SaaS provider looking to roll out in new geographies, interconnection is becoming more essential for connecting to customers and partners.

In this article we look at how the acceleration in adoption of cloud-based services is causing businesses to revaluate how they interconnect with clouds, data centres and their business partners. 


What is interconnection? 

With more enterprises adopting public cloud or hybrid cloud infrastructure models, there is a growing need to interconnect their private clouds or data centres to each other and their public cloud instances, or to interconnect multiple public cloud instances together.

This interconnection allows businesses to optimise the sharing of data and resources from multiple sources, including processing power, storage and data archives.

As is the way with legacy network assets, the key challenge for many organisations is how to connect to this diversity of data centre infrastructures efficiently, while ensuring you can meet future requirements. Traditionally, data centres were standalone facilities but in a world where ecosystems have become cloud-centric, interconnection requirements have evolved from closed and limited to open and agile.

Enterprises that don’t migrate out of a legacy interconnection ecosystem will lose out on business opportunities as they are unable to reach consumers in new markets. If, for example, your business is locked into a single data centre environment, it will struggle to grow in markets where that legacy provider is not present or does not have the right partnerships.


Who needs interconnection? 

Almost all businesses in every sector have been affected by the transition to cloud services. The need to connect one cloud or data centre to another, is at the heart of new global business models. For example, research firm IDC predicted that public cloud services spending in APAC (excluding Japan) will reach US$48.5 billion in 2021, outpacing the US and Western Europe.

Content is a big driver for interconnection, with traditional networks increasingly taxed by video traffic, e-sports, rich media and streaming music, which is increasing demand for data centre interconnection. Meanwhile, the rapid growth of the Internet of Things (IoT) will only exacerbate the bandwidth challenges with billions of new devices coming online.

Due to the nature of the traffic moving between data centres or public clouds, dedicated, low latency, high-bandwidth interconnection has become more desirable to businesses.


What are the different types of interconnection? 

The public nature of the internet means it cannot guarantee any sort of latency, jitter or particular routing. This makes it unsuitable as a way for enterprises to interconnect both their private data centres and their public cloud assets.

Similarly, adding in multiple Dedicated Internet Access (DIA) lines, either via SD-WAN or MPLS, is not necessarily going to get your business the cloud-friendly structure or the cloud optimised performance that it requires. 

The benefit of Software Defined Networking (SDN) fabrics, such as that offered by PCCW Global's Console Connect, is that they enable enterprises to interconnect their data centres on-demand, rather than being locked into any single ecosystem. Ultimately this gives businesses the freedom to grow quickly in new markets across Asia or instantly turn up services across a truly global footprint.


What are the benefits of direct interconnections to the cloud?  

Instead of using the public internet, more and more businesses are considering direct interconnections with their public cloud provider. Private connectivity bypasses the public internet, which increases bandwidth throughput and provides a more consistent network experience compared to public internet-based connections.

The simplicity of a direct connection means businesses can easily maintain their existing security policies across networks, while at the same time improving network performance. In some cases, private connectivity can reduce egress charges by as much as 50%.

When it comes to private connectivity, each cloud providers uses their own terminology and has different connectivity model: AWS uses Direct Connect; Google Cloud uses Google Cloud Interconnect; and Azure uses ExpressRoute.

 

A new way for businesses in Asia to interconnect

Software Defined Interconnection® platforms like Console Connect are transforming how businesses connect to the cloud.

Through the platform, businesses can self-provision direct connections to leading cloud providers and data centres throughout Asia, leveraging the network infrastructure of PCCW Global; one of the region’s largest high-performance networks. 

The PCCW Global network provides a direct and dedicated connection to the cloud that avoids the public internet, offering greater levels of network security and performance. The platform is available in more than 80 data centres in 12 markets across Asia, enabling users to flex bandwidth on-demand between key Asian markets in a few simple clicks.

Using Console Connect, businesses can quote, order, deliver and manage their direct network connections to leading cloud platforms, including AWS, Alibaba Cloud, Google Cloud, IBM Cloud, Microsoft Azure and Tencent. The technology allows businesses to move workloads between their data centres and the cloud in near real-time – and ultimately provides business-critical connections that are simple, secure and flexible.