What’s quicker – the time it takes for your website to load in China, or the time it takes for Usain Bolt to run 100m? Take the Web Performance Test by CDNetworks to find out now!
Usain Bolt probably needs no introduction. The professional athlete is legendary across the globe for completing a 100m race in 9.58s, and breaking his own world record.
In 2017, viewers around the world tuned in to watch the International Association of Athletics Federation (IAAF) World Championships, and viewers expected to see yet another medal strung on Bolt for the final 100m race of his career. However, he was dethroned and placed third with a time of 9.95s, while Justin Gatlin brought home Gold with 9.92s.
Here are three things we’ve learnt from Bolt’s experience when it comes to web performance.
Lag Time is Costly
Although the gap between Gatlin and Bolt at the finish line was miniscule, it took a mere 3 milliseconds to unseat Bolt in the final race of his career Similarly, milliseconds also count when it comes to web performance. After a poor online experience, 78% of user will navigate to a competitor’s site, and 88% are less likely to return.
A 1-second delay in site speed can reduce conversions by 7%; Chinese Internet users will only give your site 23.9s to load before giving up. In that time, Usain Bolt could have completed a 200m sprint with nearly 5 seconds to spare. Just imagine how much money your business will lose in that amount of time.
Speed is important to keep your competitive edge
Bolt set Olympic and World Records for himself, and he kept improving his timing over four years. Athletes will always continue to get better at their sport and faster on the track, as perpetual improvement is essential to maintaining top rankings.
Since 2000, the average human attention span has decreased from 12 to 8 seconds — a full second slower than the average goldfish’s. We are impatient and demanding of all providers and services to become better, cheaper, and faster. People perceive your site to be 15% slower than it actually is, and remember it as even slower after the event. Businesses that neglect web performance experience a 16% decrease in customer satisfaction every three seconds it takes for a page to load.
Manage User Expectations
Chinese netizens expect a site to load in 4.8s, the same time it takes for Bolt to cross the halfway mark for his World Record in the Men’s 100m Sprint. So don’t let your site load performance come in third place – leave the competition in a cloud of dust and take home the Gold with improved site performance instead!
Click here to test your website speed in China now.
For more insights on cybersecurity, join Jerry Chung (Country Manager – Singapore, CDNetworks) at ConnecTechAsia Summit 2018’s Security Thought Leaders Panel: The Digital Security Divide vs Global Interconnectedness. Marina Bay Sands, 27 June 2018. Delegates may register for the Summit here.
Activities aplenty at the CDNetworks Hospitality Suite!
CDNetworks offers a fully integrated cloud solution that boasts unparalleled speed, security, and reliability for web content delivery. We ensure all users have a fast and safe web experience – no matter if you’re serving B2B or B2C customers, mobile employees or remote offices. With our network of global PoPs, we are also able to keep websites accessible and secure in hard-to-reach areas like Mainland China, Russia, South East Asia and the Middle East.
At our Hospitality Suite this year, our knowledge partner, Frost and Sullivan, will join us in addressing the following topics of interest: Data security in the age of ransomware and cyberattacks and how enterprises are handling ever-evolving cyber threats. Dialogues pertaining to risk management, best practices and market observations in the era of media growth will also be conducted. See you there!
Venue: Melati Hospitality Suite 4101A, L4, Sands Expo and Convention Centre, 26-28 June 2018.