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ONE Championship discusses the boom of Sports Broadcast in Asia

14 Mar 2018 | ONE Championship

The business of sports broadcast has risen and evolved along with the rise of ONE Championship.

In recent years, ONE Championship has emerged as the largest sports media property in Asian history. First established in 2011 as a promising Singapore-based startup, ONE is broadcasted to potentially 1.7 billion viewers in over 136 countries on any given night today.

Phenomenal growth

According to statistics gathered by Nielsen, Facebook, and Repucom, ONE Championship has experienced phenomenal growth, with incredible viewership statistics and audience reach to speak for in 2017.

Case in point: ONE managed to garner a whopping 14 billion social media impressions in 2017 from just 352 million in 2014, which is more than a 39x increase. Statistics for social media video views were even more impressive, totalling 2.6-billion across multiple platforms, as compared to a meagre 312 thousand just three years prior.

In the past three years alone, ONE’s peak TV ratings share has grown from 1-2% to a staggering 11-36% projected by the end of 2017 – a growth rate of 36x. This includes an increase in annual TV broadcast per core country, growing from 12-18 hours to a phenomenal 100-2800 hours, a more than 230x spike. In comparison, TV ratings in Asia for global sports media properties such as the EPL, F1, and the NBA stand at 1-6%.

As a result, the biggest local and global brands in the world have been attracted to the organization, and a number of key partnerships have been formed over the years. The list includes Disney, Marvel, LG, Kawasaki, Panasonic, Haier, and Universal Music Group, to name a few.

Growth led by media rights deals

The most significant catalyst behind ONE’s phenomenal growth is a projected increase in revenue derived from media rights deals. These media rights figures are also predicted to surpass gate revenues as the sports industry’s biggest revenue stream, which is telling of the trend. As media rights continue to experience an influx of revenue, the amount of television and digital coverage will also naturally increase, as more content is required to sell commercial inventory.

The business of sports broadcast has risen and evolved along with the rise of ONE Championship. This includes the entire industry that covers it, and especially in Asia. The Asian sports industry is among the most thriving in the world, exponentially generating billions of revenue each year. The industry is booming, with a sudden influx of major business from broadcasting, sports media, production, content creation, and the like.

Unique content

ONE Championship’s strategy of creating unique content has also helped the company to build successful partnerships with both mainstream and modern media platforms, which in turn resulted in the expansion of its social media audience through captured audiences from one partner to another.

With the rise of ONE Championship and the boom of sports broadcast in Asia, expect to see even greater statistical increases in 2018, which promises to be even better in terms of viewership and popularity as ONE Championship lays out plans for new markets.

For more insights on the business of sports broadcast, join ONE Championship’s Chief Financial Officer, Hua Fung Teh, at ConnecTechAsia Summit 2018’s BroadcastMedia Track. Suntec Singapore, 26 June 2018. Delegates may register for the Summit here.

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