To address changes in sports media consumption, ONE Championship has developed a new mobile app that aims to provide fans with unlimited access to the global sports media property’s wide library of HD content and live events – all for free.
As consumers continue to gravitate towards online mediums of entertainment, ditching traditional TV broadcast, the industry is going through a revolution of sorts, with most of content being consumed on mobile devices and computer screens. And with the advent of new technology such as virtual reality, immersive video, and 360 video, consumers are being introduced to new ways in which content is presented.
ONE Championship has recognized this shift in sports media and is following suit, exploring a multitude of digital channels on which to offer its sports content. The newly-released ONE Championship app can be downloaded on iOS and Android smartphones and tablets. On the app, fans have access to a digital library of past ONE Championship bouts and events, as well as detailed information on their favorite ONE Championship athletes.
With traditional media such as television and radio now taking a backseat, fans are more inclined in recent years to consume sporting content through digital and online mediums. Streaming services have really taken off over the past three years, being more accessible and without any technological hitches.
Taking advantage of the technology infrastructure already in place, companies are able to stream their content up to as high as 4K resolution. And with the rapidly developing technology found in smartphones and tablets, the user viewing experience continues to improve steadily.
Future integration with Chromecast enabled devices promises users will also be able to experience live martial arts in Full HD on their flat screen televisions. For a company that has built its foundation on delivering a unique martial arts experience, this new mobile app is a huge step in the right direction.
ONE Championship’s effectivity in creating unique content that users, particularly in Asia, can relate to has paid dividends. In Asian nations such as the Philippines, Malaysia, Singapore, Myanmar, and the like, ONE Championship’s digital offering is already incredibly popular and will only grow more in the next few years as the company explores more digital platforms.
For more insights on the business of sports broadcast, join ONE Championship’s Chief Financial Officer, Hua Fung Teh, at ConnecTechAsia Summit 2018’s BroadcastMedia Track. Suntec Singapore, 26 June 2018. Delegates may register for the Summit here.