26 - 28 June 2019
Marina Bay Sands
& Suntec Singapore
Speaker Profile - Barbara Lange
Society of Motion Picture and Television Engineers (SMPTE)
Barbara Lange joined SMPTE as executive director in January 2010. Founded in 1916, SMPTE is the global standards and membership association that supports the technical framework and professional community who make quality motion imaging available to consumers in a variety of media formats. Ms. Lange’s portfolio includes executing on the SMPTE Board of Governors’ strategic vision and to ensure the Society’s continued relevance in an ever-evolving media ecosystem. During Ms. Lange’s tenure membership has grown by 30% globally, more than 200 leading-edge industry standards have been published, and the Society has educated thousands of professionals on critical technical topics.
Today, Ms. Lange’s focus is implementing a newly approved 3-year business plan that will further SMPTE’s visibility and relevance with an emphasis on attracting a younger and more diverse membership demographic. SMPTE has been recognized for its technical excellence with many awards including both Emmys and Oscars by the Television Academy of Arts and Sciences and the Academy of Motion Pictures Arts and Sciences, respectively. In 2015, Ms. Lange led the partnership arrangement between the Hollywood Professional Association (HPA) and SMPTE; she now also serves as the HPA executive director. The HPA is a leading trade association focused on the application of technology in the creation, distribution and consumption of professional media content. Together, SMPTE and HPA address the needs of technologists and creatives within the professional media ecosystem.
Ms. Lange holds a BA in Chemistry and German from Washington and Jefferson College, and has completed the Executive Development Program at the Kellogg School of Management at Northwestern University. Prior to joining SMPTE and HPA she was an executive in scholarly publishing with roles at respected organizations such as Springer-Verlag and the IEEE.
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